Here’s Why and How Email Should Undergo a Major Makeover

“Bacn — email you subscribe to but don’t really want or read — is clogging the arteries of your inbox. It is a downpour of marketing offers, social notifications, shipping confirmations, and other messages from marketing automation platforms. Essentially, they are messages from robots… My hope is that email innovation will return ownership of the inbox back to people. Our time is too precious to spend it hitting delete, unsubscribing from lists, and shuffling old messages into folders. Let’s stop drowning in bacn and start dealing with it. – Dave Baggett, Founder, inky.com”

Read full article here.