Black Friday has nothing on Amazon Prime Day.
In 2023, during the first 24 hours of this 2-day online shopping extravaganza, Amazon sold more than 375 million items worldwide, setting a new record for the largest sales day in the company’s history.1
If you’re not familiar, Amazon Prime Day is like a holiday for deal hunters. In fact, last year shoppers recognized a whopping $2.5 billion in savings.1 There is, however, a downside. Amazon Prime Day has three key ingredients known to entice scammers to strike: lots of money, plenty of users, all online. It’s like the perfect storm of opportunity for phishers.
Prime Phishing Scams
What types of cybercrime come into play during Amazon Prime Day? You can expect to see a large uptick in phishing emails imitating the Amazon brand. But don’t let your guard down when it comes to other brands. To keep up with the competition, Target and Walmart also have their own dazzling deals in July.
Frightening Fact: According to one study, more than 1,200 new domains associated with Amazon were registered in June of 2024, and 85% of them were seen as suspicious or malicious.2
Phishing emails will attempt to steal usernames, passwords, and financial information. Some will try to lure you with super deals and gift cards, while others might suggest there are issues with your orders. In 2023, Amazon reported the majority of the fraud experienced by their customers during Prime Day involved unsolicited calls and emails claiming there was something wrong with their Prime membership. Phishers were looking for payment information to reinstate the accounts.3
As troublesome as it all sounds, there is a solution.
The Magic Behind INKY’s Detection
Enter INKY’s brand impersonation detection—a cutting-edge shield for your inbox that keeps those cyber tricksters at bay. Let’s break down how INKY turns the tables on scammers:
- AI-Powered Email Analysis: INKY uses sophisticated machine learning algorithms to analyze email content, metadata, and sender information. It's like having Sherlock Holmes in your inbox, sniffing out the tiniest clues that indicate a phish.
- Real-Time Threat Detection: When a shady email tries to sneak in, INKY doesn’t just sit back. It proactively scans and flags potential threats in real-time, stopping impersonation attempts before they even reach you.
- Visual Indicators: INKY makes it easy for users with clear, visual cues. Suspicious emails come with banner alerts that scream, “Watch out, this could be a scam!” No more second-guessing—just straightforward warnings.
Why You Need This on Prime Day
Amazon Prime Day means a flood of emails about discounts and deals. Here's why INKY’s tech is crucial:
- Volume Control: With the deluge of emails, even a keen eye can miss a phish. INKY filters the noise, so you only get the genuine offers. Learn more about INKY’s Graymail Protection.
- Imposter Syndrome: Also known as brand impersonation, scammers craft emails that look like the real deal. INKY’s technology detects even the most convincing fake brands by analyzing elements beyond what the human eye can see. Learn more about brand forgery.
- Peace of Mind: Focus on your shopping spree knowing INKY is guarding your inbox. It’s like having a personal cybersecurity expert on standby. Learn more about INKY’s Inbound Mail Protection.
Get Started with INKY Today
INKY can protect you from becoming a victim of credential harvesting, brand impersonation, and more. Installation is simple too. INKY is compatible with just about every email platform and our installation team has most customers are up and running in under an hour – even with remote employees. Schedule a demo or inquire today. For more insights and protection, check out all INKY has to offer.
Prime Day is about deals, not duds. With INKY’s brand impersonation detection, you’re not just getting a deal—you’re getting a safeguard against scams. So, dive into the shopping frenzy, and let INKY keep those cybercriminals at bay. Enjoy your Amazon Prime Day. Stay savvy, stay secure!
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INKY is an award-winning, behavioral email security platform that blocks phishing threats, prevents data leaks, and coaches users to make smart decisions. Like a cybersecurity coach, INKY signals suspicious behaviors with interactive email banners that guide users to take safe action on any device or email client. IT teams don’t face the burden of filtering every email themselves or maintaining multiple systems. Through powerful technology and intuitive user engagement, INKY keeps phishers out for good. Learn why so many companies trust the security of their email to INKY. Request an online demonstration today.
1Source: https://www.aboutamazon.com/news/retail/amazon-prime-day-2023-stats
2Source: https://www.abc10.com/article/news/nation-world/amazon-prime-day-scammers/