Few things make INKY employees smile like a good dose of customer satisfaction. While that can come in many forms, the Net Promoter Score (NPS) is a fan favorite. If you’re not familiar with it, NPS is a proven metric that measures your customers’ experience and can even predict future growth.
How NPS Works
A company’s Net Promoter Score is calculated based on answers provided to one simple question:
How likely is it that you would recommend <INKY> to a friend or colleague?
Respondents rate your company on a scale of 0-10, with 10 being the most likely to recommend your company. Each response your company receives counts toward their overall NPS score and falls into one of three categories:1
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Promoters (score 9-10) are loyal enthusiasts
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Passives (score 7-8) are satisfied customers
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Detractors (score 0-6) are unhappy customers
A company’s overall NPS score is calculated like this: NPS - % of Promoters - % of Detractors
Average Technology Company: +35
A recent survey, which included the Net Promoter Scores of more than 150,000 organizations from around the world, found that the average NPS score is +32. And because NPS scores can vary by industry, the same survey shared that the average NPS score among technology companies was +35.2
INKY’s NPS Score Tops the Charts at +77
Customer loyalty is a byproduct of customer satisfaction. When a customer is pleased with a product or service, they stick with it and often recommend it to others. That's why we’re thrilled to show off our NPS score of +77, which is more than twice the technology industry average Here are just a few of the comments some customers included with their responses:
“The INKY team is great, solid product with fantastic support.”
“INKY has the most juice from the squeeze!”
“An effective and unique implementation of mail security and training.”
“It works, and it’s easy to set up and use.
I have recommended it to my other MSP friends, and they have been happy too.”
“The INKY team and the product are all phenomenal.”
See For Yourself Why INKY Scores High in Customer Satisfaction
Today’s phishing threats are more sophisticated than ever and include Business Email Compromise (BEC), ransomware, account takeovers, malware, zero-day attacks, and much more. Not only do you need a great product, you need great service too.
INKY is the behavioral email security platform that blocks threats, prevents data leaks, and coaches users to make smart decisions. Like a cybersecurity coach, it signals suspicious behaviors with interactive banners that guide users to take safe action on any device or email client. INKY is cost-effective, easy to deploy, and simple to administer. Plus, INKY can detect the behaviors of the most sophisticated phishers with technology that’s always getting smarter.
Find out more about what our award-winning email security platform can do. Schedule your free INKY demonstration today.
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INKY is an award-winning, behavioral email security platform that blocks phishing threats, prevents data leaks, and coaches users to make smart decisions. Like a cybersecurity coach, INKY signals suspicious behaviors with interactive email banners that guide users to take safe action on any device or email client. IT teams don’t face the burden of filtering every email themselves or maintaining multiple systems. Through powerful technology and intuitive user engagement, INKY keeps phishers out for good. Learn why so many companies trust the security of their email to INKY. Request an online demonstration today.
1Source: https://www.netpromoter.com/know/
2Source: https://www.surveymonkey.com/curiosity/what-is-a-good-net-promoter-score/