Every business has its own set of worries and risks. For some, it might be high employee turnover or the pressures the competition brings. Others might have supply chain issues or difficulty growing their client base. In many ways, that is one of the great things about Managed Service Providers (MSPs). You take some of the worries off of the owners’ plate by ensuring their IT functions are running strong. And, if you’ve enjoyed a relatively hassle-free relationship with your clients, chances are you’ll be there for the long term…unless, of course, something goes terribly wrong.
At this year’s 2021Xchange+ Event, IT technology suppliers, solution providers, and end-users gathered together for an insight into the latest “forward-thinking strategies, the latest technology solutions, and best-in-class market intelligence”. 1 Select solution providers were asked, “What service or product will be your fastest-growing through the end of the year and why?” Here is what some of them had to say:2
“We’re seeing a lot more threats in the landscape. … The media is reporting ransomware attacks and hacks. Multiple industries have been affected. And so that’s where we need to put our focus. … We need to be proactive. We need to be in front of it.”
- John Burk, Computex Technology Solutions
“The conversation starts with security, it’s a very long one because security encompasses so many different aspects. What we’re going to try to do for the rest of this year is added to our stack of products. … What I see in our business is expanding upon those services that we’re delivering for the client by adding additional tools. Yeah, you have antivirus, but that’s not everything. You have complex passwords, but that’s not everything. For us, much as like anyone else, you want to double your book or business and we want to be able to maximize the revenue from each of our clients by putting in additional tools that are going to help mitigate the problems down the road.”
- Carlos Diaz, Vulcan Business Solutions
“Customers have been trying to limit their liability and risk in the wake of COVID-19, as well as recent high-profile ransomware attacks. … Many of these investments were long overdue, with the pandemic pushing organizations to spend money to improve their security posture.”
- Terry Speigner, NGEN
At INKY, we thoroughly support the idea that MSPs need to have a robust security offering, especially when it comes to fighting phishing attacks. The ideal technology stack can’t stop at the Secure Email Gateway (SEG). The millions of phish that get through SEGs remind us that what may have worked well enough 15 years ago, isn’t enough today. This missing ingredient is INKY.
Why Phishing is an MSP’s Problem to Solve
As a managed service provider (MSP), clients look to you to solve their IT issues and keep their businesses running at full steam. But what happens when a malicious phishing attack occurs? First, clients will look to you for help and for answers. Then, your business and theirs become immediately disrupted. Valuable man-hours are poured into rectifying the situation – quickly! Sometimes it takes hours, other times it takes days or even weeks. And at what cost? Consider the following 2020 cybercrime statistics from the FBI’s Internet Crime Complaint Center:1
2,000
cybercrime complaints received per day
$54,241,075.00
lost in phishing attacks
$19,369.00
The average cost of a ransomware attack
$96,373.00
the average cost of a Business Email Compromise (BEC) loss
As large as these figures are, the projected losses of a phishing attack don’t account for lost business, time, wages, files, and equipment. They also don’t take into consideration the price of remediation, potential customer loss, or even the bad press companies often receive when news of a cyberattack goes public.
The Need for Phishing Security in Your Offerings
If you offer managed security solutions to clients, be sure your portfolio of services includes the best email phishing solution available. When you partner with INKY, you and your clients both win.
INKY is a cloud-based solution that is cost-effective, easy to deploy, and simple to administer. With the help of computer vision, social graphing, and computer learning, INKY has the innovation and expertise to catch abnormalities in emails that SEGs can’t detect, even if the threat has never been seen before. INKY is also compatible with every email platform and even works on mobile devices.
Become a member of the INKY Partner Program. The INKY team will work closely with you to develop and support a total email security program, so your clients are always protected. We have flexible licensing and offer creative co-marketing programs to help you generate leads. Learn more about what INKY can do for your company and schedule a free demonstration today.
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INKY® is the most effective hero in the war against phishing. An award-winning cloud-based email security solution, INKY® prevents the most complex phishing threats from disrupting or even immobilizing your company’s day-to-day business operations. Using computer vision, artificial intelligence, and machine learning, INKY® is the smartest investment you can make in the security of your organization. INKY® is a proud winner of the NYCx Cybersecurity Moonshot Challenge and a finalist in the 2020 RSAC Innovation Sandbox Competition. Learn more about INKY® or request an online demonstration today.
1Source: https://event.thechannelco.com/xchange-plus-august/about
3Source: www.ic3.gov/Media/PDF/AnnualReport/2020_IC3Report.pdf