GRAYMAIL PROTECTION

Filter Out Distracting Emails to Avoid Work Interruptions

INKY can boost productivity by keeping bulk emails and their notifications from crowding inboxes and sidetracking employees.

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Defining the Gray Area

Graymail is a form of bulk email that at some point, the recipient opted to receive. Not all graymail is unwanted, however, the frequency, amount, and timing can be distracting. INKY can help solve this productivity drain by delivering graymail to a separate folder.

The Problem Graymail Creates

Productivity and quality are key to any business. However, simple distractions throughout the day can derail strong performance. In fact studies have shown:

There are an average of 60 distractions in an 8-hour workday.
The break in concentration degrades the overall quality of people’s work.
U.S. businesses are losing an estimated $650 billion a year.

Graymail, and the pesky desktop notifications that come with it, can be a source of constant distraction. Moving graymail to a separate folder can help keep your employees focused on the task at hand.

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Intuitive and Instantaneous Detection

INKY uses intelligent machine learning algorithms and delivery settings to dynamically detect and remediate graymail. INKY examines message features like email headers, links, body text, and more to determine if the graymail threat category should be applied. As end users report graymail, INKY continues to learn and get better over time. And as always, INKY checks for other threat types including phishing and malware. That means when employees do review their graymail, it’s safe to do so.

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Custom Settings Supercharge Productivity

The INKY Email Assistant applies a cautionary email banner to all graymail messages, unless greater danger, such as phishing, is identified. Users can customize their graymail settings to direct all graymail to its own folder for future review. The user’s custom settings will be reflected across all of their devices, including laptops, desktops, tablets, and mobile.

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Give Time Back to IT

Employees often mistake graymail for spam, which inevitably leads to IT tickets. When Graymail Protection is enabled, that mail is delivered to a separate folder. Because graymail classification is subjective and can change over time, INKY provides the flexibility for individual users to manage their own graymail settings via the user dashboard.

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Ready to see why INKY is the smartest investment you'll make in email security?

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: Graymail is defined as bulk mail that the recipient may have technically opted into at some point in the past. You may have opted in directly by providing an email address when making an online purchase or downloading an industry white paper, or indirectly, as a result of email address sharing between businesses or through a marketing list that somehow captured your address.
: Business graymail examples include newsletters, webinar invitations, industry alerts, competitor news, social media messaging, vendor marketing, software updates, and more.
: No. Because you opted to receive graymail at some point, most spam filters do not treat graymail as spam. Instead, graymail is delivered to your inbox.
: Bulk or mass email is a marketing message sent to a large group of people all at once. Junk email or spam is unsolicited email sent in bulk to a large list of people. Graymail is bulk email that is considered solicited, meaning at some point you opted into it, either directly or indirectly. Most email filters block spam but graymail bypasses these defenses, arriving safely to the inboxes of those who opted to receive it.
: Most graymail is considered bad because it’s distracting. When your inbox is full of emails, or when emails constantly stream into your inbox it’s not only an annoyance, its distracting. If an employee turns their attention to graymail, valuable productivity time is lost and the break in concentration can negatively impact the quality of work.
: Yes, graymail can pose a phishing threat. While the graymail you opted to receive is likely safe, it’s very important to note that phishing emails are often disguised as graymail. For example, cybercriminals know that with more than 230 million Netflix subscribers receiving emails, the likelihood of someone opening a phishing threat disguised as a Netflix communication is high. Now, that email would not actually come from Netflix, but unless you have a strong email security platform like INKY in place, a phishing email that looks like graymail could easily be delivered to your inbox. Another trick phishers use is sending email that looks like graymail and has a malicious link or malware embedded in the unsubscribe link. INKY scans for all of these threats and informs the end user about potential graymail and any threats such as malicious links.
: Before you try to stop graymail, there are two things to consider – will I need to read this information at some point? And is this really graymail or could it be a phishing email disguised as graymail? Both scenarios prevent many people from deleting or unsubscribing. However, there is a great win-win solution. Companies using INKY for their email security can add Graymail Protection to their existing service. INKY’s Graymail Protection uses intelligent machine learning algorithms and delivery settings to dynamically detect and remediate graymail. Since Graymail Protection is an extension of the email security platform, you can rest assured that the graymail that is opened contains no hidden phishing links or malware. Also, users can view and customize their graymail settings through their User Dashboard and automatically have all graymail sent to its own folder. This removes the distraction and allows the user to review their graymail at a later time to gather any pertinent information.

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